Remember back when Netflix was anti-advertising? Plus, CTV is still struggling with low programmatic fill rates. The post Netflix Gets Into...
CTV’s
TV measurement platform Innovid has a new frequency management product that manages frequency caps across connected TV, mobile and desktop,...
A podcast interview withLynette KaylorSVP, North America Ad SalesCTV is a total mess: Agree or disagree? “It’s a mess,” says...
What’s the point in running an ad on TV if no one’s watching? That’s the question Origin Media is aiming...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Harmonization Chinese tech companies are looking to create their...
The upfronts kicked off this week with news of a megamerger between WarnerMedia and Discovery Communications. But Xandr isn’t coming...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. It’s unclear what the future of TV ad...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...