As the video landscape evolves, one thing is clear: CTV is no longer operating as a standalone line item. It...
CTV’s
Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year...
Connected TV advertising is thriving, but the foundation below it is starting to crack. Publishers produce the content that makes...
YouTube Usurps The June edition of Nielsen’s Media Distributor, Gauge, which ranks streaming and linear TV attention, has Netflix in...
Remember back when Netflix was anti-advertising? Plus, CTV is still struggling with low programmatic fill rates. The post Netflix Gets Into...
TV measurement platform Innovid has a new frequency management product that manages frequency caps across connected TV, mobile and desktop,...
A podcast interview withLynette KaylorSVP, North America Ad SalesCTV is a total mess: Agree or disagree? “It’s a mess,” says...
What’s the point in running an ad on TV if no one’s watching? That’s the question Origin Media is aiming...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Harmonization Chinese tech companies are looking to create their...
The upfronts kicked off this week with news of a megamerger between WarnerMedia and Discovery Communications. But Xandr isn’t coming...