The upfronts kicked off this week with news of a megamerger between WarnerMedia and Discovery Communications. But Xandr isn’t coming along for the ride. AT&T’s ad tech acquisition remains with the telco. We can only speculate why, but one reason might be that AT&T is planning a second spinoff in light of the currently frothy… Continue reading »
The post The Big Story: WarnerMedia-Discovery Merger And CTV’s Complex Supply Chain appeared first on AdExchanger.
More Stories
Ibotta Crosses The IPO Finish Line – Now The Real Work Begins
Commerce Can No Longer Be Where Creative Goes to Die
Is This TikTok Ban, Like, Happening?; DTC Darlings Lose Their Retail Darling