Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Snappy Comeback In 2021, when Apple announced...
Currencies
There isn’t going to be one single resolution to the measurement debate. The TV market will most likely end up...
Agencies are busy gearing up to buy client campaigns on alt currency this upfront season. But the transition to alt...
Paramount released an initial template for TV publishers and advertisers with guidance on how to use new video currencies. The...
TV industry executives discussed next steps for measurement and alternate currencies at CES in Las Vegas. Expect a heightened focus...
NBCUniversal is accelerating its push towards alternate currencies, announcing the creation of a new initiative called The Currency Council. More...
It’s time to get out your most unusual personal belongings in exchange for a stay at QT Hotels & Resorts...
The TV industry has been waiting like a trapped princess for alternate measurement currencies to come and sweep it off...
As the media and technology landscape rapidly transforms, measurement struggles to keep up. With the evolving consumer cross-platform journey, advertisers...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: Alternative Currencies appeared first on AdExchanger. AdExchanger