Salesforce and Adobe have lately rushed into the customer data platform category. But independent CDPs aren’t standing still.Amperity, a machine...
customer data platform
If you’re a marketing cloud, you’ve suddenly got customer data platform fever.On Monday, Adobe rolled out the beta version of...
Everyone wants to capitalize on the customer data platform craze – even B2B players like Dun & Bradstreet.The commercial database provider...
Tealium has raised $55 million in new funding, its sixth round, the company said Wednesday.The round, led by Silver Lake...
Fragmented data is a real and lingering problem for marketers. The question is whether a customer data platform (CDP) is...
If a customer data platform (CDP) is a “fad," then it’s a lasting one.Salesforce is finally getting its messaging in...
A data orchestration strategy isn’t the sort of thing you can just pull out of a hat – a fact that...
Working with Amazon is about going in with your eyes open, said Charlie Cole, global chief ecommerce officer at luggage...
When Brooks embarked on an initiative to organize its data last year, it was ready to sprint. But a year...
Customer data platform (CRM) capabilities borrow attributes from CRM, tag management and even more traditional data onboarding.Consequently, they are often conflated with...