Tealium Raises $55M To Do Battle In The ‘Annoyingly Crowded’ CDP Space

Tealium has raised $55 million in new funding, its sixth round, the company said Wednesday. The round, led by Silver Lake Waterman with participation from ABN AMRO, Bain Capital and a smorgasbord of others, brings its total funding to $160 million since 2012. Most of the cash will go toward growth in order to capitalizeContinue reading »

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A Marketer’s Guide To CDPs (Behind The Hype Edition)

Fragmented data is a real and lingering problem for marketers. The question is whether a customer data platform (CDP) is the solution marketers seek and, if so, whether every marketer actually needs one. The TL;DR on CDPs is that they unify, or at least aim to unify, a marketer’s first-party data, including online and offlineContinue reading »

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Salesforce Says It Will Launch A CDP (Yep, You Heard That Right)

If a customer data platform (CDP) is a “fad,” then it’s a lasting one. Salesforce is finally getting its messaging in order around the CDP. Kind of. The details are a little sketchy right now. Salesforce isn’t officially announcing its CDP until June at its Connections conference in Chicago, there isn’t a tangible product yetContinue reading »

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Lids Caps A Tough Year By Getting Its Customer Data House In Order

A data orchestration strategy isn’t the sort of thing you can just pull out of a hat – a fact that sports cap and apparel brand Lids knows firsthand. “For a long time, that was one of our biggest challenges as an omnichannel retailer: We had no centralized place for all of our customer information,” saidContinue reading »

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Samsonite’s Amazon Strategy In Four Words: “Play Chess, Not Checkers”

Working with Amazon is about going in with your eyes open, said Charlie Cole, global chief ecommerce officer at luggage juggernaut Samsonite and chief digital officer at Samsonite-owned Tumi. “Amazon has a proven track record of creating brands in a data-centric way,” Cole said. “I’m always a little surprised when people on the brand sideContinue reading »

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Running Shoe Brand Brooks Uses A CDP To Make Its Data Go The Mile

When Brooks embarked on an initiative to organize its data last year, it was ready to sprint. But a year into the project, the running shoe brand was still nowhere near the finish line. “It was just going so slowly,” said Mark McKelvey, the company’s VP of information technology. Granted, Brooks had a lot ofContinue reading »

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Everyone Wants To Be A CDP. Here’s Who’s Actually Doing It.

Customer data platform (CRM) capabilities borrow attributes from CRM, tag management and even more traditional data onboarding. Consequently, they are often conflated with ad tech systems like data management platforms (DMPs), despite having use cases that go beyond paid media and into revenue, sales and customer experience. However, CDPs are really for enterprises that have a lotContinue reading »

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The Complete Guide To CDPs

“The Complete Guide to CDPs” is presented by mParticle. The customer data platform (CDP) is the new “it” acronym, an emerging technology commanding a recent deluge of analyst and investor interest of late. The CDP category is largely undefined – no specific features and functions definitively characterize a CDP. “People are defining it the wayContinue reading »

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Cross-Device? Nah, CDP. Tapad Launches A Customer Data Platform

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Tapad launched a product on Tuesday that lets telcos stitch their first-party data to Tapad’s device graph – which Tapad will then activate through partners, including Facebook and The Trade Desk. The company is calling this service a Customer Data Platform (CDP), which is the buzzword du jour, though the vendor said it’s been workingContinue reading »

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Segment To Mount A Go-To-Market Offensive With $64 Million Round

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 The mobile data platform Segment on Thursday announced a $64 million Series C round led by the Y Combinator Continuity Fund, an investment arm dedicated to the incubator’s alumni, and GV, Google’s venture capital group. The investment brings Segment’s overall funding to $109 million. Its previous investors supported this round as well. The money willContinue reading »

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