How Indie CDP Amperity Taps AI On Behalf Of Brooks And Other Brands

Salesforce and Adobe have lately rushed into the customer data platform category. But independent CDPs aren’t standing still. Amperity, a machine learning-focused CDP, lately updated its platform with new AI capabilities that can combine disparate consumer data into unified profiles, said Chris Jones, SVP of product management, who joined Amperity from Microsoft last year. Additionally,Continue reading »

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Adobe Aims To Beat Salesforce To The Punch With Its CDP, Now In Beta

If you’re a marketing cloud, you’ve suddenly got customer data platform fever. On Monday, Adobe rolled out the beta version of its CDP, housed within the Adobe Experience Platform. Perhaps not so coincidentally, Salesforce will host its Connections conference in Chicago this week, where it’s planning to share more details about its CDP, while OracleContinue reading »

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Dun & Bradstreet Acquires Lattice Engines, Because CDPs Aren’t Just For B2C

Everyone wants to capitalize on the customer data platform craze – even B2B players like Dun & Bradstreet. The commercial database provider announced its plan Thursday to acquire Lattice Engines, a lead gen software and predictive email marketing platform for sales orgs that entered the CDP category a few years ago along with scores of otherContinue reading »

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Tealium Raises $55M To Do Battle In The ‘Annoyingly Crowded’ CDP Space

Tealium has raised $55 million in new funding, its sixth round, the company said Wednesday. The round, led by Silver Lake Waterman with participation from ABN AMRO, Bain Capital and a smorgasbord of others, brings its total funding to $160 million since 2012. Most of the cash will go toward growth in order to capitalizeContinue reading »

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A Marketer’s Guide To CDPs (Behind The Hype Edition)

Fragmented data is a real and lingering problem for marketers. The question is whether a customer data platform (CDP) is the solution marketers seek and, if so, whether every marketer actually needs one. The TL;DR on CDPs is that they unify, or at least aim to unify, a marketer’s first-party data, including online and offlineContinue reading »

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Salesforce Says It Will Launch A CDP (Yep, You Heard That Right)

If a customer data platform (CDP) is a “fad,” then it’s a lasting one. Salesforce is finally getting its messaging in order around the CDP. Kind of. The details are a little sketchy right now. Salesforce isn’t officially announcing its CDP until June at its Connections conference in Chicago, there isn’t a tangible product yetContinue reading »

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Lids Caps A Tough Year By Getting Its Customer Data House In Order

A data orchestration strategy isn’t the sort of thing you can just pull out of a hat – a fact that sports cap and apparel brand Lids knows firsthand. “For a long time, that was one of our biggest challenges as an omnichannel retailer: We had no centralized place for all of our customer information,” saidContinue reading »

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Samsonite’s Amazon Strategy In Four Words: “Play Chess, Not Checkers”

Working with Amazon is about going in with your eyes open, said Charlie Cole, global chief ecommerce officer at luggage juggernaut Samsonite and chief digital officer at Samsonite-owned Tumi. “Amazon has a proven track record of creating brands in a data-centric way,” Cole said. “I’m always a little surprised when people on the brand sideContinue reading »

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Running Shoe Brand Brooks Uses A CDP To Make Its Data Go The Mile

When Brooks embarked on an initiative to organize its data last year, it was ready to sprint. But a year into the project, the running shoe brand was still nowhere near the finish line. “It was just going so slowly,” said Mark McKelvey, the company’s VP of information technology. Granted, Brooks had a lot ofContinue reading »

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Everyone Wants To Be A CDP. Here’s Who’s Actually Doing It.

Customer data platform (CRM) capabilities borrow attributes from CRM, tag management and even more traditional data onboarding. Consequently, they are often conflated with ad tech systems like data management platforms (DMPs), despite having use cases that go beyond paid media and into revenue, sales and customer experience. However, CDPs are really for enterprises that have a lotContinue reading »

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