Today's marketing so often fixates on the latest trends, chasing the next novel concept--I can't be the only one fatigued...
Customer’s
As personal AI assistants become commonplace, they will usher in an era where a product's appeal will be more closely...
A few months back, Jeanniey Walden--just getting her sea legs as the new CMO of Rite Aid--set up a meeting...
Families in the Baltics are ready to give their overworked kitchen appliances a break as they seek out excuses to...
Media agencies sometimes stumble upon audience data significant enough to impact product strategy. To advertise its HomeHawk security camera, Panasonic...
It’s easy to get swept up in the promise of artificial intelligence technology and its applications, let alone the behind-the-scenes...
Interior design firm Crosby Studios partnered with fashion AR try-on company Zero10 to add augmented reality features to the Crosby...
From October 4, Spark has enhanced its customer service by equipping front-line care agents with the latest personalised recommendations, as...
How the blanket brand Rumpl is adding CTV to its digital media plan for results with a broader audience. The...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Overconsumed The 80/20 rule stating that relatively few...