With the cost of customer acquisition on the rise – and access to signal on the demise – brands need to invest...
Customer’s
Lush Cosmetics is encouraging Kiwis to go Naked by inviting customers to swap their empty cosmetics packaging for a plastic-free...
Contextual targeting platforms and ad verification companies that specialize in brand safety, viewability and fraud are all looking to poach...
The news that Oracle plans to shutter its advertising business by the end of September has sent shock waves through...
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and...
Everyone has their favorite skincare and makeup products, but how do you keep up with the latest trends and discover...
Topps and parent company Fanatics aren't saying it explicitly, but their recent trading card offerings reflect an unavoidable truth: Millennial...
Today's marketing so often fixates on the latest trends, chasing the next novel concept--I can't be the only one fatigued...
As personal AI assistants become commonplace, they will usher in an era where a product's appeal will be more closely...
A few months back, Jeanniey Walden--just getting her sea legs as the new CMO of Rite Aid--set up a meeting...