Meet the US Academic Who Just Got Cambridge Analytica To Plead Guilty To A Crime

An American associate professor of media design is perhaps not the first person who comes to mind as the driving force behind an effort to test the limits of European data protection law, but there you go. David Carroll, who teaches at the New School’s Parsons School of Design in New York City, is partwayContinue reading »

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Verizon Isn’t Cutting Off The Subscriber Data Spigot To Its Media Unit – At Least Not Yet

Verizon still intends to allow the entity formerly known as Oath, now called Verizon Media, to access subscriber data for advertising purposes. It was reported on Wednesday that the telco’s new CEO, Hans Vestberg, was planning to completely pull the plug on feeding data from subscribers into its media unit. Verizon Media told AdExchanger thatContinue reading »

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How Some Brands May Have Kept Access To User Data After Facebook Clamped Down On Its API

You may have received a news alert from The New York Times Wednesday morning about the latest Facebook data-related misstep as you sipped on your cup of joe. What’s Facebook accused of this time? Providing special pay-for-play access to user data for whitelisted advertisers, including Airbnb, Lyft and Netflix, while penalizing others by cutting themContinue reading »

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Facebook Battens Down The Hatches With New Data Sharing Requirements

On Thursday, Facebook alerted advertisers, agencies and its marketing partners that starting in November, they’ll need to confirm the nature of their relationships to each other before they’re allowed to share Facebook data amongst themselves. Some businesses are in the habit of sharing data from using Facebook’s ad products with their partners to help withContinue reading »

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Crimson Hexagon’s Plight In Five Words: Facebook Doesn’t Want Another Scandal

Getting in bed with Facebook sometimes means waking up alone – and without your wallet. Social analytics platform Crimson Hexagon is experiencing an unpleasant prolonged morning following a report late last week accusing the company of tapping into public user data for government contracts in possible violation of Facebook’s terms of service. Facebook suspended Crimson Hexagon’sContinue reading »

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Facebook Can’t Control Unauthorized Data Sharing

The Cambridge Analytica debacle demonstrated that Facebook has no systematic way of knowing what happens to data once it leaves the platform. What happened wasn’t a data breach – but that isn’t what matters. “Partners are bound by agreements that say they’re not supposed to share the data out, but there’s no way to regulate it,Continue reading »

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Criteo Sees New Products And Growth In Data Cooperatives

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Criteo on Friday released a suite of products, including audience matching and customer prospecting, as well as a new policy beginning in the fourth quarter to give buyers and DSPs impression-level transparency into every unit of inventory. At the heart of Criteo’s string of product releases this year is a newfound willingness among retailers andContinue reading »

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Kochava Looks To Spin Its App-Based Measurement Network Into Targeting Gold

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Kochava has spent the past year building up the Collective, its audience data co-op for in-app advertising. Last week, it picked up its first DSP partner – The Trade Desk – to carry the data. Kochava’s Collective works by gathering data from three sources: aggregated third-party providers, ad networks that pool audience behavior insights andContinue reading »

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