Criteo Sees New Products And Growth In Data Cooperatives

AdExchanger |

Criteo on Friday released a suite of products, including audience matching and customer prospecting, as well as a new policy beginning in the fourth quarter to give buyers and DSPs impression-level transparency into every unit of inventory. At the heart of Criteo’s string of product releases this year is a newfound willingness among retailers andContinue reading »

The post Criteo Sees New Products And Growth In Data Cooperatives appeared first on AdExchanger.

Read more

Kochava Looks To Spin Its App-Based Measurement Network Into Targeting Gold

AdExchanger |

Kochava has spent the past year building up the Collective, its audience data co-op for in-app advertising. Last week, it picked up its first DSP partner – The Trade Desk – to carry the data. Kochava’s Collective works by gathering data from three sources: aggregated third-party providers, ad networks that pool audience behavior insights andContinue reading »

The post Kochava Looks To Spin Its App-Based Measurement Network Into Targeting Gold appeared first on AdExchanger.

Read more