A probabilistic and iterative model like the digital twin of the customer (DToC) may be more useful during uncertain times,...
Data
Disney bumped up its annual Tech & Data Showcase to January this year to prove it has what it takes...
This year, 80% of advertisers who spend more than $ 1 billion annually on media are expected to use data...
Data clean room companies, which help publishers securely match their audience's first-party data with that of marketers, are aiming to...
Clean rooms are all the rage – everybody’s talking about them. But even the most sophisticated brands are early in the...
With 3,200 exhibitors across 2.2 million square feet and more than 115,000 attendees, CES 2023 was as daunting as it...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Say “Nein” To Sharing The German Cartel Office,...
In this episode of Brave Commerce, Michal Geller, president of ecommerce and digital at Newell Brands, joins hosts Rachel Tipograph...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Mobility Ability The retail media boom has...
The layoffs continue at Twitter, with Erin Woo of The Information reporting that roughly 40 data scientists and engineers who...