NCSolutions, leader of the old guard of shopper marketing data suppliers, has revamped its go-to market model. It culminated this...
Data
More advanced targeting on CTV requires exponentially more data than demo-based targeting, but ensuring all that data is accurate –...
IPG is floundering. The agency holding company was roughed up in the first two quarters of 2023, and its organic...
Remember when the ad industry glommed onto the phrase “Data is the new oil”? Well, sensitive data is crude oil,...
Data for sale? Take it to the cloud. That’s the new approach with a partnership between Snowflake, The Trade Desk...
Samooha has its head in (and eye on) the clouds. Over the past two weeks, the data collaboration startup announced...
With over 100M active users in just four months after its launch, ChatGPT claimed nearly half of all unique visitors...
The B2B marketing space has never been as dynamic and powerful as it is today. Much of that power comes...
Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing...
Publishers can now opt out of having their data used to train Google's AI models such as Bard. Top line...