Demand for online shopping has fallen closer to pre-pandemic levels following the frenzied highs of 2020. And platform changes by Apple and Google mean it’s harder for ecommerce companies to monetize their remaining audience across browsers and mobile apps. Slickdeals, a publisher that aggregates discounts and coupon codes for online goods, is turning to data […]
The post Slickdeals’ First-Party Data Is Powering Direct Retail Media Sales appeared first on AdExchanger.
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