MediaWallah made a new identity verification product to help standardize labels and definitions for CTV inventory because the ad industry...
Data
In October 2023, AOP and Deloitte announced the results of their Digital Publishers' Revenue Index for Q2 2023. Total revenue...
Cookies, who? Agencies aren’t panicking about the end of third-party cookies anymore, because clients aren’t panicking – or procrastinating as much....
Rather than rounding up the obvious online privacy trends of 2023, let’s dive into the weeds. Because we’ve spent enough...
In 2023, supply-path optimization took off, brands took their scalpels to made-for-advertising websites and DSPs and SSPs launched SPO products...
Meta's decision to launch an ad-free tier for Instagram and Facebook users in much of Europe has been positioned as...
Snowflake started a snowball rolling in the ad industry two years ago. By now, it’s become a full-fledged avalanche. On...
Is Netflix's data dump leaving advertisers in the dumps? What's happening: Recently, Netflix released its first-ever What We Watched engagement...
This is the last Data Privacy Roundup of 2023. And because it is the birthright of every trade journalist to...
Media and creative should be a couple, but in the online ad industry, they’re essentially in a long-distance relationship. They...