Although thought leaders love to pontificate about the convergence of media and creative on stage at industry conferences, media and...
Data
Fresh, frozen or canned. Those are your vegetable options – but also how a brand marketer might describe a first-party...
AUCKLAND, Today: In an era of privacy concerns, first-party data offers advertisers a chance to redefine brand connections and gain...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Look For Me The FTC isn’t slowing...
Consolidation has come to the data clean room category. On Wednesday afternoon, LiveRamp announced plans to acquire Habu in a...
Planet Fitness is hiring an in-house ad sales team to win agency and advertiser budgets for its omnichannel media netw...
Just because the industry is dealing with signal loss doesn’t mean media planners aren’t still being deluged by billions of...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New Creative Controls Does “alt_copy_copy2_brand_red_hold” mean anything...
With Google Chrome slated to deprecate cookies by the end of this year, marketers are looking for new signals to...
The “P” in “ChatGPT” is perfect for cookieless targeting. Here “P” stands for pre-trained. It’s an aspect of the latest...