Data is the lifeline for digital advertising. As the digital landscape continues to change, so too will data. Whether it's...
Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AppLovin You … Next Quarter AppLovin didn’t have...
Super Bowl ads are some of the most watched and talked-about marketing in the world. Every year, more than 100...
This year, NBCUniversal hosted its competitors on stage at One23, the broadcaster’s annual developer conference, which took place on Wednesday...
Everyone’s got their head in the clouds: ad tech, media and even consumer data brokers. On Tuesday, Acxiom announced a...
Former Wendy's global chief marketer Brandon Rhoten joined GroundTruth as its CMO in September. Why move to a location data...
Editor's note: This is the third in a three-part series on what brands should do before entering Web3. Web3 does...
Home improvement retailer The Home Depot's Canada arm was found sharing people's in-store purchase e-receipts with Facebook owner Meta without...
A probabilistic and iterative model like the digital twin of the customer (DToC) may be more useful during uncertain times,...
Disney bumped up its annual Tech & Data Showcase to January this year to prove it has what it takes...