Data clean rooms are becoming an important part of how agencies analyze and use data. The most basic definition of...
Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Big Squeeze Temu will open its marketplace...
Walmart buys smart TV maker Vizio to boost its ads business with streaming inventory, viewership data and, of course, shoppable...
WAIKATO, Today: Waikato-based digital marketing agency Unbound has teamed up with Cookiebot to assist businesses in navigating online privacy regulations....
Last week, the Connecticut Attorney General published a privacy enforcement update that made my stomach turn. A consumer had sent a...
Instead of squinting at reports, advertisers can now ask their data questions using generative AI. On Tuesday, Viant announced AI...
HyphaMetrics is integrating its own data with viewing data from measurement provider Samba TV as part of a new panel...
Creative, Data & Technology agency, FCB/SIX, is pleased to announce the appointment of Peter Gibson to the newly created role...
AUCKLAND, Today: FCB/SIX has announced the appointment announce the appointment of Peter Gibson to the newly created role of general...
Hi readers! I’m AdExchanger Senior Editor James Hercher, here with the first 2024 edition of the AdExchanger Commerce Newsletter. And...