Data and ad tech experts at Programmatic IO in Las Vegas discuss how brands can make better use of their...
Data
Amazon pulled out all the stops for its inaugural TV upfront presentation on May 14. After opening with an intimate...
Actors, musicians, dancers and comedians vouched for the value of NBCU media in between flashy performances and trailers during the...
Will data dazzle media buyers at this year’s TV upfronts? Plus: Why recent changes to Google search results have decimated...
Disney Advertising links up with Walmart Connect to let advertisers match Walmart's and Disney's first-party data for audience-based bids on...
Using Samba TV’s ACR data, StackAdapt is launching two features to help clients attribute and forecast incremental reach directly to...
Join hosts Cathy Hackl and Lee Kebler in this engaging podcast as they discuss the latest news and trends in...
Warner Bros. Discovery is continuing to lean in on data ahead of the TV upfront. Top line WBD announced Thursday...
Publishers have heard it countless times: First-party data will be the key to winning ad budgets as third-party cookies disappear....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AI On The Prize? Generative AI can only...