Covering retail media entails a great deal of déjà vu. For instance, The Trade Desk announced today an integration with...
Data
Generative AI is only as good as the data it's trained on. And in today's privacy-centric world, the most valuable...
It’s that time of year again. See you in Cannes! (This classic comic first ran in June 2015.) The post...
Roku unveils what it's calling the Roku Exchange, a more direct path between Roku’s ad supply and programmatic demand. The...
Roku today is letting partners across the programmatic ecosystem buy using Roku Exchange, a suite of data and targeting solutions...
Loretta Franks, global chief data and analytics officer at Kellanova, started her career at Kellogg's 17 years ago. Thanks to...
You don’t hear much about third-party data onboarders anymore, but it’s still a growing category. In fact, Experian entered the...
You’re probably sick of hearing about data silos, but that doesn’t mean they don’t still exist. Data engineers toil away...
Advertisers, are you still watching? Netflix recently released the second installment of its What We Watched Report, which represents 99%...
First-party data has long been in a marketer’s toolkit as a critical instrument to personalize the customer experience across media...