For all marketer excitement about the capabilities of data clean rooms, there has been a growing misconception that the data...
Data
Before the industry embraces clean rooms, it’s critical to have clarity on their true strengths and a set of agreed-upon...
Ten years ago, Gale did not exist. Five years ago, the Stagwell-owned agency did not have a media practice. And...
Chief Customer and Strategy Officer of Loyalty NZ, Bridget Lamont has spent many years driving business results through the application of...
Chief Customer and Strategy Officer of Loyalty NZ, Bridget Lamont has spent many years driving business results through the application of...
As privacy laws expand to the next iteration of the internet, or Web3, marketers need to have consumer safety top...
EightyOne X and DHL Express NZ have teamed up to bring DHL Super Rugby Pacific to life, with an innovative approach to tracking key...
Virginia is for lovers – and privacy lawyers. Although California has attracted most of the attention as the first US state...
If we are to build a more virtuous circle of data usage, consumers must be at the center. How do...
We’re living in a new reality, and the ad industry has to accept some home truths about itself if it...