Pour one out for third-party data. These days, AB InBev’s digital marketing strategy is built squarely on first-party data. All...
Data
Heineken is the latest brand getting comfortable with generative AI chatbots. The brewer has integrated a gen AI chatbot into...
It’s not that publishers aren’t keen to do their part to reduce media-related carbon emissions; they just don’t want to...
JOLT, the third-party verified sustainable digital out-of-home and electric vehicle charging network, has leveraged its first-party data to provide consumer...
As brands, publishers, agencies and programmatic adtech firms work to make media plans that emit less carbon, new challenges emerge,...
AI often steals the spotlight these days, but it is nothing without a data set. In a nod to the...
Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the...
Marketers and adtech firms have latched onto metadata to improve ad targeting on the web and connected television, as data...
Driver Studios, a kid-focused content company with a COPPA-compliant ads business, is expanding its targeting to include more adults via...
In our ever-changing industry, staying quick on your feet is paramount to overcoming obstacles. But even by typical standards, this...