Analytics firm AppsFlyer introduced OpenAI's ChatGPT within its data clean room capabilities, the company announced today. This means ecommerce, retail...
Data
As cookie deprecation closes in on third-party data, the advertising industry must find new ways to approach audience targeting. In...
Even companies that make good-faith efforts to comply with data protection laws can unwittingly end up with front-row seats to...
Whereas some CDPs store copies of data to do identity resolution, composable CDPs are natively designed to integrate with data...
Magnite increased its purchase data reservoir through a partnership with Attain, a purchase data company. But the data upgrade is...
For jobs site Indeed, its efforts in using data clean rooms to reach audiences--and ultimately, grow revenue--are paying off. Indeed's...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Europe, You’re Down Meta may ask for specific...
Something ostensibly “good” (consumer privacy protection) could also be an antitrust violation. Weird world. Which is why data protection authorities...
Third-party data companies have a bad rap lately, especially in Europe. But to be a successful programmatic player requires serious...
Clean rooms are dominating ad tech conversations, and the rise of connected TV has spurred clean room adoption to new...