Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When Ad Dependence Is Independence Buried in a...
Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Watch Party Advertisers and creators have dinged Netflix...
The days of direct relationships in TV ad buying aren’t over yet. CTV ad buying platform Madhive is partnering with...
MikMak, an ecommerce ad analytics company that began as an online add-to-cart specialist, is figuring out more and more how...
We need to clear up some confusion around the “cookieless future.” The predominant view says first-party data will become the...
For the past two decades, B2B marketers have been inundated with messaging telling them they need to “take a page...
TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. After-Hours FOMO When Google updates its search algorithm,...
AI-driven performance optimization is all the rage these days. Now, Yahoo is getting in on the action with the release...
Privacy and personalization often feel mutually exclusive in ad tech. And no wonder. The online advertising industry is in the...