Commerce media has been stirring up a ton of buzz as the next big disruptor in digital marketing. What lies behind this buzz? Cutting through the hype is as simple as following the numbers. In the five years since its birth, commerce media has hit $ 200 billion in revenue. As a benchmark, Search advertising is […]
The post Contextual Data Is The Backbone Of Commerce Media appeared first on AdExchanger.
More Stories
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
The Real Convergence Story Is Happening in Local Markets
BusinessDesk and Range Rover bring back the CEO Index