If a customer data platform (CDP) is a “fad," then it’s a lasting one.Salesforce is finally getting its messaging in...
Data
Oracle Marketing Cloud is taking on a very customer data platform-like complexion these days.On Tuesday, OMC unveiled a slew of...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
Data transparency is all the rage in digital advertising, but data companies themselves still exist in a world of black...
Nielsen and Comscore take a lot of heat for moving too slowly and failing to provide the sort of cross-channel...
The ad tech industry might soon be facing a more punitive FTC. While the consumer privacy and protections agency traditionally...
“We’re privacy-centric,” said every marketer ever. But what was once a reflexive statement must now be backed by substance. Despite...
Verizon still intends to allow the entity formerly known as Oath, now called Verizon Media, to access subscriber data for...
As Targeting Becomes Old Hat, Ad Tech Turns To Creative Marketing and ad tech companies are becoming more involved in...
The more things change, the more they stay the same. The old adage applies to the new media landscape, where...