The ad tech industry might soon be facing a more punitive FTC. While the consumer privacy and protections agency traditionally...
Data
“We’re privacy-centric,” said every marketer ever. But what was once a reflexive statement must now be backed by substance. Despite...
Verizon still intends to allow the entity formerly known as Oath, now called Verizon Media, to access subscriber data for...
As Targeting Becomes Old Hat, Ad Tech Turns To Creative Marketing and ad tech companies are becoming more involved in...
The more things change, the more they stay the same. The old adage applies to the new media landscape, where...
The United States and United Kingdom are dominating in programmatic innovation, but Germany could be the next big player in...
Will privacy legislation be the death of the third-party data ecosystem? Not according to the IAB Data Center of Excellence.Marketers...
When Brooks embarked on an initiative to organize its data last year, it was ready to sprint. But a year...
Sojern is hopping a flight to funding town.The 10-year-old travel-focused ad tech company announced a monster $120 million financing round,...
The data management platform (DMP) category is now a three-horse race, with Salesforce gaining on Oracle, and Adobe nipping at...