Since Oracle Data Cloud’s creation four years ago, following the acquisitions of data sellers Datalogix and BlueKai, it has taken...
Data
Salesforce on Tuesday introduced Salesforce Customer 360, a unified customer ID that connects profile data across its Sales, Services, Commerce...
For the last year, the founders of Tapfwd have been pivoting their business from a mobile data marketplace to a...
While Google said in May 2017 it was using purchase data from unnamed payment processors to link online ads to...
PebblePost, a startup pioneering programmatic direct mail, said Tuesday it had secured a $25 million Series C funding round to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Leviathan Stirs Netflix is testing promo ads between episodes with...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
The payments data company Cardlytics, which went public in February, said in its first-ever earnings call Wednesday that it hopes...
Acxiom had a solid quarter – although it would have been a bit more solid if it still had its Facebook...
Credit bureau and consumer data provider TransUnion has hired digital ad veteran Matt Spiegel as EVP of digital marketing solutions.Revenue...