German software giant SAP purchased Gigya for $350 million in late September to acquire expertise in identity management. Gigya will...
Data
Every publisher wants to harness its data – but you can’t climb a mountain without a lot of pain.At the...
On the eve of Oracle Open World, the enterprise giant’s Data Cloud hopes to position its data management platform (DMP)...
Most marketers don’t trust the data they’re using and they have no simple way to assess its quality.Of the 80%...
Data buyers and sellers have communication issues.“Transacting data across industries and use cases is actually a quite difficult process,” said...
Chinese tourists spent $35 billion dollars in the US in 2016. WeChat parent company Tencent rolled out a suite of...
Mindshare Chief Data Officer Rolf Olsen and Oleg Korenfeld, EVP of ad tech and platforms at Spark Foundry, will speak...
The IAB Tech Lab launched a blockchain working group on Monday to explore how the digital ledger technology can benefit...
Personalization is a top agenda item for most brands, but data management technology still leaves something to be desired.Machine learning...
Equifax said Wednesday it will roll its marketing capabilities, which include credit marketing and financial services data from IXI Services,...