“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Data
The sweeping California privacy law, AB 375, that was rushed onto Gov. Jerry Brown’s desk for his 11th-hour signature last...
Canned audiences are as stale as cigarette smoke in an old casino.That’s why MGM Resorts International is looking for alternatives...
It’s been a weird four months for Aleksandr Kogan.The 33-year-old went from an obscure research psychologist at Cambridge University to...
You know stuff is getting real when the consortiums start forming consortiums.Over the past two years, two scaled initiatives have...
Social plugins, your cookie-dropping days are numbered – on Safari, at least.At its Worldwide Developers Conference on Monday, Apple announced that...
by Sarah Sluis, Alison Weissbrot and Ryan JoeEveryone in the industry claims – at least publicly – to be ready...
Drawbridge, one of the last major cross-device indies, is selling its US media business to location data platform Gimbal, shutting...
Viant’s answer to the marketing data overload problem isn’t a customer data platform – it’s a data lake.“And it’s for advertisers that...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...