As Facebook CEO Mark Zuckerberg faced a second congressional grilling on Wednesday in Washington, DC, the company’s VP of ads...
Data
Facebook might be reconsidering the policy it initiated last Wednesday about third-party data providers, Acxiom CEO Scott Howe said Tuesday...
#WheresZuck? Posting a mea culpa on Facebook after nearly five days of conspicuous silence.In the wake of the Cambridge Analytica...
The Cambridge Analytica debacle demonstrated that Facebook has no systematic way of knowing what happens to data once it leaves...
Third-party cookies get stale.On Tuesday, ad tech startup Rockerbox launched a solution after a five-month beta to help advertisers freshen...
Tapad launched a product on Tuesday that lets telcos stitch their first-party data to Tapad’s device graph – which Tapad...
At M&C Saatchi Mobile, a senior media planner who once created up to 25 reports per week coded a solution...
Cross-device provider Tapad is offloading its media business with Brand Networks, a social marketing tech firm that serves large retail...
In 2017, many online publications realized that data and revenue diversification could drive success. And not being diversified enough could...
Oracle DMP has always had a comfortably high perch in terms of advertiser recognition and adoption. And make no mistake...