On Thursday, Facebook alerted advertisers, agencies and its marketing partners that starting in November, they’ll need to confirm the nature...
Data
Amazon is testing a program that lets advertisers use search queries to retarget across the web, according to agency executives...
Oracle kicked off its OpenWorld conference Monday by introducing a customer data platform (CDP) to connect disparate data sources and...
Credit card loyalty programs are table stakes for banks – nearly every bank has one. Points often accumulate unused and consumers...
With $2.3 billion in cash on the books thanks to IPG’s acquisition of Acxiom Marketing Solutions in July, the newly...
Since Oracle Data Cloud’s creation four years ago, following the acquisitions of data sellers Datalogix and BlueKai, it has taken...
Salesforce on Tuesday introduced Salesforce Customer 360, a unified customer ID that connects profile data across its Sales, Services, Commerce...
For the last year, the founders of Tapfwd have been pivoting their business from a mobile data marketplace to a...
While Google said in May 2017 it was using purchase data from unnamed payment processors to link online ads to...
PebblePost, a startup pioneering programmatic direct mail, said Tuesday it had secured a $25 million Series C funding round to...