With its $4.4 billion acquisition of Epsilon/Conversant, Publicis Groupe becomes a data controller – and that ups the regulatory ante under...
Data
It’s a good time to be in the first-party data biz.Jebbit, a Boston-based startup that helps marketers collect data directly...
People love to hate on third-party data, but it’s got at least one fan out there.“It’s incumbent on all of...
Ryan Joe contributed.Eric Roza is leaving Oracle Data Cloud (ODC) after more than four years as its SVP and general...
Fragmented data is a real and lingering problem for marketers. The question is whether a customer data platform (CDP) is...
If a customer data platform (CDP) is a “fad," then it’s a lasting one.Salesforce is finally getting its messaging in...
Oracle Marketing Cloud is taking on a very customer data platform-like complexion these days.On Tuesday, OMC unveiled a slew of...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
Data transparency is all the rage in digital advertising, but data companies themselves still exist in a world of black...
Nielsen and Comscore take a lot of heat for moving too slowly and failing to provide the sort of cross-channel...