Salesforce has big plans for its recently released customer data platform (CDP), Customer 360. The world’s largest CRM and DMP...
Data
If you’re a data-management platform (DMP) and your name isn’t Salesforce or Adobe, it’s starting to get pretty chilly out...
If you’re a marketing cloud, you’ve suddenly got customer data platform fever.On Monday, Adobe rolled out the beta version of...
Everyone wants to capitalize on the customer data platform craze – even B2B players like Dun & Bradstreet.The commercial database provider...
Forrester’s 2019 DMP Wave focused on how data-management platforms plan to make their products more privacy-safe in an environment with...
Salesforce has agreed to acquire the data reporting and analytics company Tableau for $15.7 billion, the enterprise cloud giant said...
On the surface, LinkedIn’s plan to acquire cross-device data company Drawbridge may seem like a head scratcher. What does a...
LiveRamp earned $78.3 million in the second quarter, a 30% increase from $60.2 million in the same period last year,...
LinkedIn is buying Drawbridge.The acquisition was announced quietly on Tuesday via a mere mention buried in a blog post, and...
TransUnion is busily expanding its digital marketing product portfolio.On Wednesday, the credit bureau and consumer data provider acquired marketing tech...