"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Data
The demand-side platform Beeswax launched a data warehouse product Monday that company CEO Ari Paparo described as analogous to Google’s...
How does a smaller DSP survive, as the largest buying platforms command more of the marketplace? For Dstillery, the answer...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Customer data platform (CDP) Amperity announced a $50 million investment round on Monday, bringing its total funding to almost $90...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view.Today's column is written by Emily Ketchen,...
LiveRamp pioneered data onboarding, the technology to match anonymized online user cookies and mobile IDs to real-world consumers and offline...
ALC may be one of the biggest first-party data companies you’ve never heard of – but that’s about to change.Founded...
Salesforce and Adobe have lately rushed into the customer data platform category. But independent CDPs aren’t standing still.Amperity, a machine...
A bipartisan bill proposed Monday by Sens. Warner, D-VA, and Hawley, R-MO, aims to make big tech companies – Facebook, Google,...