AdExchanger’s Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. As the economic downturn continues, marketers are focused on proving ROI. “There’s a doubling down on scrutiny in terms of where media dollars get invested,” says Havas Media chief data officer Peter Sedlarcik. But… Continue reading »
The post Havas Media’s Peter Sedlarcik On Using Data In A Crisis appeared first on AdExchanger.
More Stories
Is This TikTok Ban, Like, Happening?; DTC Darlings Lose Their Retail Darling
Owen Wilson Does His Best Steve Jobs Impression for a Beauty Startup Ad
Meta’s Ad Business Is Still Surging As Headcount Ticks Upward