There are three key ways in which the industry can do a better job of selling customers on the value...
Data
The combination of attention across streaming and linear television is a massive, undermonetized opportunity, says Blockgraph CEO Jason Manningham. But...
From the Federal Trade Commission's plan to regulate privacy in the absence of a federal privacy law to Apple’s intimations...
While cookies are still in play, publishers are using first-party data products to draw business from advertisers eager to test...
"We acknowledge no wrongdoing, but here's $ 725 million." Meta proposed a settlement late Thursday to a 2018 lawsuit over...
“‘Cookieless’ is just a buzzword,” said Sanup Pillai, DHL’s global head of digital marketing and mar tech tells AdExchanger. “I...
The European Commission just left Meta a lump of coal in its stocking. On Monday, European regulators charged Meta with...
In late May 2019 – one year after GDPR went into effect – European identity solutions provider Roq.ad decided to delete all...
TV media executives have long been critical of Nielsen-style audience panels. But calibration panels are a different story. Unlike audience...
How well do you know your audience? I’m not just talking about their age, location, gender or purchase history. I’m...