TV media executives have long been critical of Nielsen-style audience panels. But calibration panels are a different story. Unlike audience...
Data
How well do you know your audience? I’m not just talking about their age, location, gender or purchase history. I’m...
The post-cookie marketplace must be reimagined for active customer data collection in which both the customer and brand are incentivized...
First-party data is at the top of the marketer's wish list this holiday season. But actually having the systems, structures...
Across many industries, including marketing and advertising, the gender pay gap remains a looming issue--especially for Latina women. In response,...
The Competition and Transparency in Digital Advertising Act, the American Data Privacy and Protection Act and efforts to change Google’s...
The quality of marketing data – or, rather, the lack thereof – is arguably as big of an issue as signal...
FTC v Kochava is a landmark battle in the long war over data privacy regulations. But regardless of how this...
//www.youtube.com/watch?v=viaYfbBzTyQ AUCKLAND, Friday: TBWA\NZ is helping 2degrees celebrate Christtmas with a new campaign – a virtual piñata game, with a...
Introduced by TBWA/New Zealand and 2degrees, Kiwis now have the chance to find Paulie the Data Piñata for the chance...