Everybody wants in on the $ 60 billion that retail media is projected to make in 2025, according to Emarketer....
Deals
Adtech M&A has started to pick up the pace in the last few weeks. Third-quarter deal volume was up 118%...
The evolution of influencer marketing has brought unparalleled opportunities for brands. But it's also created some murky tactics, including undeclared...
With a shortened holiday season, retailers cranked out a slew of promotions over Thanksgiving weekend, leading consumers to spend heavily....
Dow Jones is bringing generative AI summaries to Factiva, its research and news database tool. Dow Jones has inked licensing...
AUCKLAND, Today: Green Cross Health has kicked off Big Beauty Week at Life Pharmacy, offering giveaways, in-store and online experiences,...
Artificial intelligence startup ScalePost is helping firms like Perplexity--which announced its publisher revenue share program July 30--curry favor with publishers...
The reviews for Marvel Studios' Deadpool & Wolverine are in, and they're nearly as brutal as the hand-to-claw combat in...
Go Media has extended its agreement with Auckland Stadiums to continue as the commercial naming rights partner of Mt Smart...
Media agencies usually pay publishers on behalf of their clients, but not at the independent shop, Acadia. Its leader, Jared...