Publishers have heard it countless times: First-party data will be the key to winning ad budgets as third-party cookies disappear....
Deals
Younger consumers put a lot of stock in the opinions of their favorite influencers. That's become increasingly evident in the...
When creator Robyn DelMonte--who shares marketing ideas with her 650,000-plus followers on TikTok--walks into a meeting with a brand, it's...
The best part of raising money? Spending it. On Tuesday, six months after it announced a $ 15 million Series...
The open web can be a scary place for brands. The targeting signals they once relied on are disappearing, and...
Ad tech M&A in 2023 can only be described as “weak sauce.” Although deal activity was up 78% in Q1...
With third-party cookies on their way out, direct deals are making a comeback. For newer publishers that have yet to...
When Arthur Leopold became Cameo's first employee in 2017, notoriety was exclusive to an elite group: those who had already...
Pink Starburst gelatin snacks. Frank's RedHot sunflower seeds. Wendy's chili--in a can. These products are just some of the many...
Microsoft’s Xandr informed publishers in a memo sent Friday that it will not be making any further payments for MediaMath...