Ad tech M&A in 2023 can only be described as “weak sauce.” Although deal activity was up 78% in Q1...
Deals
With third-party cookies on their way out, direct deals are making a comeback. For newer publishers that have yet to...
When Arthur Leopold became Cameo's first employee in 2017, notoriety was exclusive to an elite group: those who had already...
Pink Starburst gelatin snacks. Frank's RedHot sunflower seeds. Wendy's chili--in a can. These products are just some of the many...
Microsoft’s Xandr informed publishers in a memo sent Friday that it will not be making any further payments for MediaMath...
On Wednesday afternoon just before the NBA Draft, Jarace Walker was being fitted for the last of four suits he'd...
Meta is launching a new ad format called promotional ads to make it easier for shoppers to find deals from...
//www.youtube.com/watch?v=fvzjVgU6vL8 AUCKLAND, Today: Indie downtown creative & design agency MetroEXP has crafted a new Mates Rates campaign for Wendy’s NZ,...
To help consumers counter the impact of inflation, McDonald's has begun a campaign in Sweden to travel back in time...
While grocery has little in common with resale--who wants used food, anyway?--two recent retail deals are emblematic of 2022, reflecting...