On July 1, NCAA athletes were able to strike brand deals and sponsorships for the first time--a new possibility for...
Deals
A temporary name, image and likeness policy prepared college sports for a new world of student-athlete marketing. New programs at...
The National Football League is celebrating in the end zone after completing eye-popping new rights deals for all of its...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sweetheart Deals? Ah Google, if it’s not one thing...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hyperlocal Hyperdrive TV advertising was hit hard by the...
SHE Media is seeing an uptick in programmatic buyers interested in showing their ads in places with niche appeal. Instead...
Major players in connected TV, including Amazon and Vizio, are solidifying their positions as go-to ad platforms as the streaming...
As 2020 draws to a close, a flurry of mergers and acquisitions are taking place. This week, credit referencing company...
Norwegian Cruise Line can't tell travelers when its ships will resume sailing in North America, but when they do, drinks...
There is now a lot more to watch via the Watch Together feature Facebook introduced earlier this month, as the...