Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Booming Biz The DSP Viant reported a year-over-year revenue...
Deals
After an upfront season where buyers snapped up CTV inventory, programmatic buyers are concerned that there won’t be much left....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. High On Your Own Supply Balancing ad-supported content with...
Disney's sports-centric streamer ESPN+ is raising its prices. Beginning Aug. 13, the streaming service, which last quarter had 13.8 million...
On July 1, NCAA athletes were able to strike brand deals and sponsorships for the first time--a new possibility for...
A temporary name, image and likeness policy prepared college sports for a new world of student-athlete marketing. New programs at...
The National Football League is celebrating in the end zone after completing eye-popping new rights deals for all of its...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sweetheart Deals? Ah Google, if it’s not one thing...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hyperlocal Hyperdrive TV advertising was hit hard by the...
SHE Media is seeing an uptick in programmatic buyers interested in showing their ads in places with niche appeal. Instead...