TikTok announced this week that it would allow search advertising to be targeted by keyword. Plus, streaming ad supply now...
Demand
Paramount+ wants to give subscribers a reason to scream... again. Today, the Paramount+ Peak Screaming Collection returns to the streaming...
The E.W. Scripps Company has crossed the TV upfront finish line, and women's sports scored big. Brian Norris, the company's...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. By Unpopular Demand Last year, Google launched a...
AUCKLAND, Today: Sling & Stone is expanding its team after experiencing client growth and higher demand for its social, content,...
Roku announced an integration with The Trade Desk’s UID 2.0 identifier to attract new buyers and increase monetization per account...
Paramount is a powerhouse engine of consumer culture. Ray-Ban aviator sales are through the roof thanks to the success of...
With upfront week presentations giving way to a wave of negotiations, ADWEEK continues our postmortem sit-downs with the presenting ad...
Most of the companies in the digital marketing ecosystem have traditionally serviced either the supply or the demand side. ...
It’s getting tough for demand platforms as they face the rising cost of supply of programmatic inventory. Rising levels of...