To plan, target and measure media buys on TV, advertisers need to resolve identity at the household level, said Kelly...
Demand
If revenue falls in the metaverse, does it make a sound? For the first time in Meta’s history, it reported...
Future Demand, James Hurman’s recent addition to the canon of marketing texts extolling the benefits, indeed the necessity, of investing...
As the U.S. economy grows more volatile, publishers have responded to rising demand for explanatory reporting by launching new editorial...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Google announced the latest updates to its shopping ad products at Google Marketing Live on Tuesday, with changes on the...
Ben & Jerry's blends two of its core personality traits--its dedication to activism and its love of word puns--into an...
The UK-based media company Future plc. announced Wednesday the official launch of a new title, called TechRadar Gaming (TRG), that...
Atlanta agency Six Degrees is gaining traction with high-profile celebrity campaigns. The duo that founded the agency in 2018--Brian "Bwrightous"...
Freeview is preparing to end one of its free services, Freeview On Demand, by late 2022. Originally launched in 2015,...