Podcast: Media Agency Tectonics

Dentsu Aegis Network’s media billings grew 28% in 2018, according to benchmarking firm RECMA, making it the fastest-growing media group among the holding companies. The company now has $13 billion under management across Carat, dentsu X, iProspect and other agencies. This week on AdExchanger Talks, Dentsu Aegis’ media chairman, Doug Ray, describes the agency’s growthContinue reading »

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Dentsu Aegis Launches Sellwin To Consolidate Amazon Expertise

Dentsu Aegis Network launched Sellwin, an Amazon-focused consultancy, on Wednesday. The business is made up of six consultants, with access to another 130 specialists across Dentsu’s US agencies for things like ecommerce search, creating product page content and Amazon voice skills, said Sellwin President Travis Johnson. The consultancy model is new for Dentsu, Johnson said,Continue reading »

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Will AT&T’s ‘Community Garden’ Have Walls?

AT&T’s promise to connect data, technology, distribution and content to make advertising better for all constituents is exciting. So exciting, in fact, that industry executives from both the buy and sell sides gathered in support of the idea at the Relevance conference in Santa Barbara, Calif., this week, willing to help make it happen. ButContinue reading »

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Dentsu-Aegis To Acquire Indie Media Agency DWA To Boost Its B2B Chops

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Dentsu-Aegis Network is buying its agency Merkle an early Christmas gift: San Francisco-based B2B media agency DWA. The terms of the deal were not disclosed. All DWA’s 150 employees will join Merkle, and the agency will operate as a Merkle company. “There’s a growing group of enterprise level, B-to-B and technology businesses, all moving atContinue reading »

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Dentsu Aegis’ Chief Strategy Officer: Digital Has Fundamentally Changed The Economic Model

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Dentsu Aegis wants to be a 100% digital-economy business by 2020. To get there, the agency appointed Nigel Morris to serve as the company’s chief strategy and innovation officer in June. Morris will focus on the “important, not the urgent,” in the new role, an upgrade from his previous position as head of Americas. OverContinue reading »

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