Global tech company, Logitech, chose New Zealand as one of the first countries in the world to have access to...
Desk
Comscore’s programmatic ad targeting division, Proximic, unveiled new audience segments for political advertisers to help them reach people based on...
Database software company ZoomInfo is integrating with demand-side platform (DSP) The Trade Desk to let its business-to-business marketer customers programmatically...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Floor Plan The Trade Desk will start undercutting...
The Trade Desk continued its run of growth, reporting Q2 total revenue of $ 464 million, a 23% jump from...
CEO Jeff Green pushed back against the idea that DSPs are increasingly competing with SSPs and vice versa, saying it...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Jockeys The Trade Desk publicly adopted the...
Macy’s, the largest department store chain in the US, announced a partnership with The Trade Desk for self-serve advertising powered...
Prebid has decided not to serve as public operator for Unified ID 2.0, a decision it made quietly last year....
While other ad platforms, including Google and Meta, saw spend declines, The Trade Desk beat the ad market again by...