Development of the Advertising ID Consortium, a shared cookie-based ID service for programmatic companies, has stalled as two of the...
Digital Marketing News
"AdExchanger Politics" is a recurring feature that tracks developments in politics and digital advertising. Today’s column is written by Ray...
Sports-focused streaming service FuboTV stepped up its advertising game this summer.In August, the video startup inked a deal with Turner...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.If You Can’t Beat ‘Em Shares of the 56-year-old retailer...
Martin Sorrell took a page out of his own playbook when he launched his new holding company, S4 Capital, in...
The writing was on the wall, but now it’s written in ink: Oath honcho Tim Armstrong will leave Verizon at...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium.The social navigation app...
Turner inventory will soon be available through the AppNexus ad platform, AT&T top dog Randall Stephenson said at an event Wednesday.Speaking...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Independent media agency Mediasmith has a new owner – but clients might not notice.The San Francisco-based agency, launched in 1978...