Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Happy New Year To those of you who enjoyed...
Digital Marketing News
The past year was a tough one for agency holding companies.WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas...
In 2017, five industry developments caused the ad tech industry to rethink how auction dynamics and quality controls should work...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
With the explosion of cross-screen TV, publishers and advertisers are clamoring for better discovery, personalization and cataloging of video content,...
Brand safety and transparency were top-of-the-agenda items for advertisers in 2017.But if this was the year of faux pas, mea...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
In India, the media company behind its biggest news websites – Times of India, The Economic Times and the Mumbai...
Facebook and Google are no longer the ad tech acquirers they once were, and yet, the M&A landscape of 2017...