LiveRamp pioneered data onboarding, the technology to match anonymized online user cookies and mobile IDs to real-world consumers and offline...
Digital Marketing News
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Drinking Up Data AB InBev, the beer and beverage conglomerate,...
While big brands are slowly shifting their budgets toward digital media, small businesses are fueling the growth of internet ad...
Consumer food preferences are changing almost as quickly as their media habits. For 130-year-old packaged foods brand Del Monte, keeping...
The lowest priced ads don’t always deliver the best results – especially for digital branding campaigns – so ad buyers...
Roku’s go-to-market strategy is simple: Get as many streaming devices into as many homes as cheaply as possible, and monetize...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Ecom And Go Walmart’s big move into ecommerce, starting three...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
Nothing says Fourth of July like a big helping of hot dogs, potato salad and The Big Story podcast.It’s the...