Alibaba’s video service Youku Tudou is deploying video ad platform Mirriad’s 10-second nonskippable video ad unit, which launched Wednesday.The video...
Digital TV and Video
Viacom on Monday formed a multi-year agreement with Comcast’s advanced ads business, FreeWheel, to expand its use of the tech...
NBCUniversal has joined the TV consortium OpenAP.Launched just over a year ago, OpenAP is a joint effort by broadcast networks...
A handful of major news companies are trying to figure out how live news broadcasts fit in digital media. The...
NBCUniversal is about to do something TV companies have talked about for years: transact TV in a similar way as...
Cable conglomerates Comcast, Charter and Cox Communications said Wednesday they will build ad products that extend across their collective footprint.The...
When AMC created a dedicated data sales team, which it revealed last week, it set the stage for AMC to...
NBCUniversal CEO Steve Burke said Facebook faces big repercussions because it breached users’ trust.“The problem is exacerbated by the fact...
The trial that will resolve the US Justice Department’s challenge to AT&T’s $85 billion proposed acquisition of Time Warner will...
Sinclair Broadcasting, the largest owner of television stations across the nation, is letting local advertisers buy connected TV in a...