Nielsen went public with ratings for the Netflix hit film “Bird Box” on Tuesday, estimating that the blockbuster (so to...
Digital TV and Video
Turner will activate first-party data from AT&T’s 40 million set-top boxes to improve targeting and attribution for its linear TV...
Over-the-top TV wasn’t invented in 2018, but 2018 was certainly its year.Advertising on over-the-top (OTT) was one of the hot-button...
If you had “something blockchain related” on your Christmas list this year (And really, who didn’t?), then consider Comcast Cable...
Building Stories on Instagram and Snapchat is a Sisyphean effort for many marketers. After 24 hours, it all disappears.Brooklyn-based software...
Advertisers and consumers both love a good binge watch during the holidays, and Discovery Inc. and SpotX have teamed up...
Dish and Sling TV are joining Comscore’s cross-platform measurement solution in beta, their parent company, Dish Media, said Thursday.Dish Media...
A Nielsen survey released Thursday suggests esports watchers are a prime target for advertisers, but old strategies won’t work on...
On Jan. 1, 2019, Hulu will release a self-serve private marketplace that will allow advertisers to bid on Hulu inventory...
AT&T’s ad tech unit Xandr has big hopes for TV advertising, but the company said Thursday during an analyst call...