WarnerMedia’s advertising and analytics unit Xandr has partnered with healthcare marketing and analytics platform Lasso to deliver programmatic advertising to...
digital
In a soon-to-be cookie-less world, the scrutiny on consumer data and how brands pivot their digital strategies has never been...
Apparently ad tech is so hot right now that ad networks can get acquired in the year 2021 for hundreds...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share...
On February 12, Maryland became the first state in the country to enact a tax on digital advertising services. The...
And the beat goes on. iHeartMedia acquired programmatic audio marketplace Triton Digital from EW Scripps for $ 230 million on...
The E.W. Scripps Company is selling Triton Digital to iHeartRadio for $ 230 million, the companies announced today. The deal...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pay Up Microsoft is advocating that the US follow...
BuzzFeed wants to think more like a retailer. Judging that the surge in online shopping is here to stay--even as...