April 21, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Lasso Teams With Xandr To Drive Healthcare and Pharma Digital Campaigns 

WarnerMedia’s advertising and analytics unit Xandr has partnered with healthcare marketing and analytics platform Lasso to deliver programmatic advertising to the pharma and healthcare industries across CTV, social and email.  Mike DiNorscio, Lasso co-founder and chief revenue officer, told AdExchanger that the partnership, formally announced on Monday, had been underway since Lasso launched in DecemberContinue reading »

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