The Walt Disney Company has sold video ad-tech firm TrueX, which it acquired as part of its $ 71.3 billion...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Streaming Down The Rapids In the streaming wars, the mouse will...
Mulan, the live-action remake of the 1998 animated Disney classic, arrives on Disney+ today, marking the beginning of an experiment...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big-Inbox Retail Verizon Media added a new feature for...
When Disney ad sales chief Rita Ferro approached Lisa Valentino about leading the entertainment giant’s client and brands solutions team,...
The House of the Mouse has one ad tech team now. Disney has merged all of its ad tech talent...
Television upfronts normally showcase sizzle reels of upcoming shows to guide buyers’ investments. But with programming in flux due to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Snap, Mon Ami Snap is starting to tone down its...
At Disney, no one messes with the Mouse.The brand is extremely protective of its reputation among consumers, one largely built...
Two years ago, Disney’s presence at the Cannes Lions International Festival of Creativity focused on social inventory within the Disney...