Trump won the 2024 election. To discuss how paid media played a role (and didn't) in his victory, we bring...
Dollars
New World has overhauled its popular Clubcard loyalty programme with easier access to rewards and its own currency: New World...
Macy's wants a piece of ad budgets from brands that don't sell its items at Macy's. Macy's Media Network--the department...
As Vice President Kamala Harris inches toward securing the Democratic nomination for the nation's top office, both parties are pouring...
In 2021, when I was 37, I became a first-time car owner, first-time homeowner and first-time parent within a three-month...
Programmers are using their Q1 earnings reports as a dress rehearsal for their upfront pitches. Over the past two weeks,...
Brand safety tech is blocking the news – and publishers are fed up. But imploring advertisers to support the news...
Aside from inflation, unemployment and the upcoming election, marketers have yet another challenge on their hands in 2024: consumer anxiety....
Amazon accounts for more than 40% of retail media’s multibillion-dollar total addressable market. But that doesn’t mean there isn’t a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. EA Or Nay? EA Games is looking for...