Today's marketing so often fixates on the latest trends, chasing the next novel concept--I can't be the only one fatigued...
Don’t
When Google finally flipped the switch and stopped supporting third-party cookies for 1% of Chrome users, the ad industry reacted...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pwnership Funimation, a Sony-owned online anime show library,...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Don’t Cross The...
Influencer marketing spending is poised to reach $ 7B in 2024, nearly tripling since 2019. Brands trying to cut through...
Is Peacock doing its touchdown dance too soon? Over the weekend, NBCUniversal's streamer delivered the most-streamed live event in U.S....
As the founding partner of a booze-free spirits brand, it's heretical for Marcus Sakey to say the following: "Don't do...
Google phased out third-party cookies for 1% of Chrome traffic all of two weeks ago. So, is everything different yet?...
Ad revenue in the US is set to grow in 2024. So pour one out for 2023 – and try not...
This fall, the WNBA wrapped its most-viewed season in 21 years, announced an expansion for the first time since 2008...