It's never been more complicated to buy TV ads than it is today. As a result, TV advertisers are rethinking...
DSPs
Most of the companies in the digital marketing ecosystem have traditionally serviced either the supply or the demand side. ...
There are no new DSPs out there. Nobody’s investing in the category. Google, Amazon and The Trade Desk won, and...
The dust has largely settled from MediaMath’s bankruptcy, but the fallout still has publishers questioning SSPs’ obligations to their partners....
Historically, there’s been no easy way to do all that at the account level in a DSP because a DSP’s...
PubMatic's end-to-end platform, Activate, lets advertisers buy CTV and online video inventory via direct deals, bypassing DSPs. The post PubMatic...
Disintermediation is in the air. If The Trade Desk’s OpenPath cuts out SSPs (while claiming not to), Magnite’s ClearLine cuts...
DOOH has been thought of as pure branding, according to Elliott Hasiuk, principal for digital media at Part and Sum....
The demand-side platforms of two ad-tech vendors, Yahoo and Amobee, have removed Google Open Bidding as a path of supply...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OpenPath … To Cutting Out SSPs Wait, did...