Remember last quarter when PubMatic projected a $ 5 million revenue dip from a large DSP buyer having switched to...
DV360
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Leads On Upfronts Amazon has officially wrapped...
Google used its NewFronts stage to unveil updates to DV360 that should make it easier for advertisers to manage campaigns...
Buyers will soon have far more transparency into video ad inventory sold through Google’s platform. Google confirmed to AdExchanger that...
The Power Player ID When Google said earlier this year that it wouldn’t support email-based identifiers, it also made a...
The Power Player ID When Google said earlier this year that it wouldn’t support email-based identifiers, it also made a...
The Power Player ID When Google said earlier this year that it wouldn’t support email-based identifiers, it also made a...
The Power Player ID When Google said earlier this year that it wouldn’t support email-based identifiers, it also made a...
Google is building out its programmatic audio infrastructure. On Thursday, the ad giant launched in beta a bunch of new...
Google’s tech fees have long been a source of speculation in an ad industry where hidden fees are common. Google...